It Pays to Hire an Active Real Estate Agent

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Today I'm going to be talking about the differences between a passive agent and an active agent.

The Passive Agent

• Will use the three P's
• Puts the property in the MLS.
• Puts a sign in your yard.
• Prays that your property sells.
• Pricing: They will take into consideration the seller's opinion on the value and increase the price when listing the property.
• Experience: This agent will likely be a lower production agent. The less homes one has sold, the less practical experience they will have.
• Marketing: They will wait for buyers to come, and maybe do a few open houses and pass out some flyers. They will not be reaching out and grabbing prospective buyers.
• Communication: By nature, this client will avoid communication, especially the difficult conversations like why your home is not selling or why the pricing is not correct.

The Active Agent

• An active agent will go above and beyond these actions and utilize an aggressive marketing strategy to ensure that your home is sold at a premium price.
• They will market your home on various websites and also pass out e-flyers to the 1,400 realtors in the Anchorage/ Eagle River area.
• They will put your home on the Keller Williams site for national coverage, and they will pre-market your home to the top agents in town before it ever goes on the market.
• Pricing: Will perform a comprehensive market analysis to find an attractive price.
• A range in value will then be determined from which the seller can choose because the motivation of the seller is always what the agent has to keep in mind.
• Perhaps you're downsizing and don't need a very high selling price, or you want to move away from Alaska and want your home priced to sell quickly. An active agent will listen to your needs and price accordingly.
• Experience: Active agents will likely be selling hundreds of homes per year and have an enormous knowledge of local neighborhoods and locales.
• They will be proactive (rather than reactive) in solving problems because of their knowledge of the industry.
• Marketing: Active agents will attack buyers aggressively to get a home sold. They will utilize hundreds of websites on the internet to prospect for buyers, because 93% of all buyers now find their homes on the internet. A good agent should have your home up on at least 300-400 websites. This type of agent will utilize any avenue possible to funnel buyers towards your property.
• Communication: Feedback will be honest and upfront. They will want to communicate and educate you about the home selling process in order to sell your home quickly. Not only will they talk to you, but they will hound other agents to figure out what prospective buyers thought about your property.

In conclusion, a passive agent will be able to sell your home, but not as quickly or efficiently as an active agent. An active agent will sell your home quicker and for a much better price. If you're paying the same commission for both, it would be silly not to utilize the services of an active agent.
If you need a competent, experienced, and reliable agent then contact me and I would be glad to help with all your real estate needs in the Anchorage / Eagle River area. Give me a call at (907) 240-2804 or email me at Dar@DarWalden.com